Basmah  leverages her diverse personal, and 25+ years of, professional experiences, intuition and proven ability in translating vision into actions, in supporting individuals and organizations to achieve meaningful goals.

Managing Partner ElleKhan Subsidiary of, Fekrkhan Coaching & Training
President, Women Entrepreneurs Network (WEN)  USAID supported
Lead Facilitator, Shell Oil’s NXPlorer Program
Former Founding Board Member, KEY Career Development Center Program, EJB
Mentor, Learning Facilitator, Executive Coach
Women Empowerment Expert


Basmah orchestrated and supervised programs and initiatives including numerous national-level tripartite collaborations, spanning multiple development sectors.

Her vast exposure to international communities and business environments have strengthened her ability to communicate cross-culturally and nuture high connectivity among a range of people in terms of positions and personalities. Launching and heading the Federation of Egyptian Industries’ Women in Business Unit for 8 years have particularly developed her unique expertise in the complexities of women empowerment.


American University in Cairo
Certified Life Coach – Universidad Francisco De Vitoria Madrid
ACC accredited – The International Coaching Federation (ICF)
Certified Corporate Director – IFC/ EIOD
Masterclass E-coaching (Level 1) Certification, UNLOQ, Netherlands
AUC Certified Professional Trainer
Women’s Mentor Development – USAID/LCE
ToT SME Governance – IFC/ AUC
Public Private Dialogue – World Bank, Denmark
Values-Driven Leadership in Action: Nottingham Business School